Pepe Jeans celebrates it 40th birthday with Cara Delevingne

Pepe Jeans announces Cara Delevingne as the face for its SS13 campaign and to celebrate its 40th anniversary.


For its 40th anniversary Pepe Jeans London recruits star-studded model line-up to help with the hunt for Pepe!

Forty years comes around pretty fast when you’re having a blast and for international denim brand Pepe Jeans London the party is only just getting started. Helping us light the fuse on our 2013 birthday festivities is a crew of the hottest faces in British modeling.

Cara Delevingne, Mia Goth and Jeremy Young set the pace in our bid to catch up with the ever-elusive Pepe as the next chapter of the iconic ‘Have You Seen Pepe’ ad campaign unfolds.
This season the chase moves to our home turf and the streets of Notting Hill where Pepe Jeans London was born. Underlining Pepe Jeans London’s roots in Portobello Road the Spring Summer ‘13 campaign draws on some of West London’s most iconic backdrops.

From the culture-clash streets of Portobello through to the ornately manicured vistas of Kensington Park, the Pepe crew inch closer to their old mate in their city-wide search.
Still, Pepe continues to outpace his loyal band of buddies remaining mysteriously out of the picture, begging the question, ‘Have You Seen Pepe?’, a slogan which follows last season in underpinning the Autumn Winter ’12 ad campaign.

Once again, Pepe’s band of devoted pals is made-up of an all-Brit parade of some of the UK’s hottest faces including supermodel Cara Delevingne, actress Mia Goth, and model Jeremy Young