Friday 8 February 2013

Peter Werth Seven Dials store opening launch party

Peter Werth Open Seven Dials Store


Last night I popped along to the new Peter Werth store opening launch party in London's Seven Dials, Covent garden .... Great clothes, music and an amazing atmosphere ... Three things that sum up Peter Werth in general.


Check out the scoop........


Last night saw the launch of the first Peter Werth store in London’s Seven Dials shopping district.
Guests were greeted with Bourbon and Vodka sours, Fentimans Curiosity Cola and beers and wine. DJ sets from Double Denim and Northern Soul lover Andy Northcott kept the crowd of friends, family and press in good spirit.

Established in 1975 and synonymous with great British design, the brand recently showcased their debut collaboration with Nutters of Savile Row at the London Collection Men 2013. The collaboration range along with the latest SS13 collection were on display in the new store, allowing guests to experience the quality and signature and understated look of the brand.

Situated at No. 3 Earlham Street, the 800sq ft shop will present the brand in its entirety.
According to Peter Lynes, managing director at Peter Werth: “The store will be about defining the Peter Werth brand. It will incorporate the full collection, introducing the footwear and accessories range as well our point of view on materials, styling, sound and smell. In time it will become the full Peter Werth sensory experience – allowing us to explore every facet of the brand.”

Alongside Peter Werth’s collection the store will also showcase a hand picked selection of product for the sartorially conscious male including MWC Watches and Baxter of California grooming products.



























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