Saturday 13 September 2014

Levis Red premium concept collection.





First introduced in 1999, Levi’s® RED is a premium concept collection by Levi Strauss and Co.
that is dedicated to reinventing the iconic Levi’s® 5-pocket jean and proposing new forms and aesthetics for jeanswear. Levi’s® RED garments are notorious for being experimental, technical, and complicated to manufacture. They are also some of the most sought-after collectors items from Levi’s® recent history. Levi’s® RED is not produced every season. When it is, the garments are only available in a select few of the best shops around the world.

The first Levi’s® RED offering in seven years, the 2014 collection is titled Lined RED. It draws its inspiration from Levi’s® long history of lining many of the denim styles with cleanly finished blanket fabrics or sheep’s wool as early as 1879. Evident throughout the collection are various experiments with new types of garment lining that reveal the beautiful balance between durability and delicacy. Although the focus is on the lining, the collection is also notable for its playful approach to fit, construction and detailing. As with previous Levi’s® RED collections, Lined RED references Levi’s® archival garments but reinterprets virtually every element. The result is a series of radical new constructions that suggest the Levi’s® jeanswear of the future.

The loose and rounded fits are based on early Levi’s® Jeans patterns from the 1870’s and 1880’s, when “waist overalls” were worn as a protective outer layers by working men of the American West. Because the fits move about on the body, the clothes are comfortable in a range of temperatures, making them useful in a seasonal climate. Many of the details such as the pocket scoops and
back pocket shapes also come from Levi Strauss and Co.’s Duck and Denim styles from 1873 and 1874. Most of the jeans styles work well on both men and women.

Levis RED is extremely exclusive and is only available in 2 UK stockists, Stylecreep & LNCC.

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